Website Creation and Maintenance

Many of the popular and successful brands in Nigeria all have one thing in common – a good website. This is why it is crucial, now more than ever, to create a website for your business. 

For 21st century businesses, website creation is no longer an option. Whether you are a small, medium, or large-scale business, having a solid website is essential, especially if you really want to get down to the business of marketing.

But, how much do you know about the website creation and maintenance process? 

Let’s give you a step-by-step description.


Step 1. Gathering Information for Website Creation

The most important part of website creation is researching and gathering information. You need information about your website’s target audience, goals, and future purposes. Also, you should create an information document containing all the content, images, and links you would like to have on your website.

Step 2. Planning

At this stage, the developer generates the wireframe and sitemap of your website. This allows you to have a sense of how the site will look in the end. A good sitemap should describe the connection between the main areas and different pages of your website. This helps make the website user-friendly and easier to navigate.

Step 3. Design

All the visual elements (videos, images, and photos) are added to the website at this stage. Be sure that your images are not too heavy and will not slow down the launch time of your website. Also make sure your videos are clear, in the right format and not too heavy.

Step 4.  Content Writing and Coding

Of course, every website needs good content. A well-written and easy-to-read content can make all the difference to your website. This is when you add your calls-to-action (CTA), SEO content to help your website rank at the top. After writing and compiling your website content, you can finally start creating the website itself. CMS and frameworks should be employed to ensure that the server can run the set-up and installation and set-up efficiently. Worried about your content creation abilities for website and/or social media content? You can take a Digital Marketing Foundation course with us. It costs just 80,000 naira, comes with a certificate, free mentorship, and soft skills training.

Step 5. Website Maintenance

After you check and test your website, you can upload it to a server. You should use a FTP (File Transfer Protocol) software for that purpose. However, the entire process doesn’t end there. Your website needs to be constantly updated and maintained to keep visitors to your website satisfied and decrease security risks.


Next week, we’ll discuss the importance of Choosing the Right Digital Marketing Channels to employ in your strategy. Get notified when we do. Subscribe here.


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Written By: Ife-Abidakun Oluwatunmise

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