Optimizing Your LinkedIn Profile: 10 Key Action Steps (2)

Sequel to our previous discussion on Optimizing your LinkedIn profile, here is the concluding part.

First off, have you taken the first five (5) steps?
If not, do visit the previous post and practice the first five steps, because the next five will put you in the no #1 spot on LinkedIn.

Ready? Let’s go!

 

                     Optimizing your LinkedIn profile                     Optimizing your LinkedIn profile

  

Optimizing your LinkedIn profile can be achieved by taking these ten (10) key steps: (This is preferably done from a PC or the desktop mode on your mobile browser):

 

     6. VOLUNTEER EXPERIENCE: 

  • This is the part where you add any organization you have volunteered with here, alongside your role there. Remember to add a start date and/or end date. If you’re still volunteering at the organization that you’ve listed, check the box “I am currently volunteering in this role“.
  • If you don’t have anything to add in this section, that is fine. However, over time, endeavour to gain some volunteer experience. From the LinkedIn mobile app, you can indicate that you are interested in and can be contacted for pro-bono volunteering, mentoring and/or nonprofit service.

     

     7. SKILLS: 

  • Add at least 20 skills that are related to your current industry, role, and position. I recommend that you focus on skills that your prospective employers, business partners or clients will care about so you can build credibility and authority with them. The order of the skills you list matters, so add, delete, and/or re-order the ones that you want your buyers to see to the very top. The top 3 skills that you list at the very top are both visible on mobile and desktop before a user clicks to expand to see the rest. The maximum number of skills you can add is 50, so choose in a strategic manner.
  • Adding skills and getting endorsed for those skills is extremely powerful for social SEO (Search Engine Optimization). It if you don’t have a lot of endorsements for the skills that you have recently added. As you engage with people in your network consistently, LinkedIn will suggest to members that are most likely to endorse you for those skills. You can as well endorse people, to get them to endorse your skills too. You can do this with your friends and colleagues.
     Have you implemented these changes so far? Don’t just read and make that famous ‘mental note’

 

    8. RECOMMENDATIONS: 

  • Just as with volunteer work and skills, recommendations help position you strategically on LinkedIn. It is important to give recommendations and get recommendations from your colleagues, friends or former employer/manager.
  • To write the best recommendation, start by indicating your relationship with the person you are recommending. Then, share a unique trait and a brief insight into the personality of the person while you worked with them. End by recommending them as an asset to any organization or brand they work with.
  • Recommendations that you’ve received are displayed in order of newest to oldest and you cannot rearrange them. On desktop, only the newest/most recent one will show before clicking the “display more” button while two can be previewed via the LinkedIn mobile app.

 

    9. ACCOMPLISHMENTS/PUBLICATIONS: 

  • These publications can be articles, webinars, white papers, or any online publication that you created or were a part of. Try to at least add one.
  • Add any patent if you have one, alongside co-inventors.
  • Include at least three certifications or online classes you’ve taken that are relevant to your current role/position.
  • If there is any project that had a big impact in your career path or job roles that you had, this would be a good place to input it. You may also add team members that were/are part of this project. e.g. Hosting a big event, online virtual summit, successful go-to-market strategy, etc.
  • Also, add at least one award that you’ve received in your current or previous roles. Big or small, it doesn’t matter as long as you list one.
  • Then, add the language(s) that you speak and their respective proficiency level.
  • If you belong to a professional body or organization, a part of a meetup/chapter association, add it in this section also.
  • Try to add as much info as you can in this section. The LinkedIn profile that has the most relevant information and is most complete will outrank the ones that do not.

 

    10. INTERESTS: 

  • Here is where the pages or organizations you have interests in are listed.
  • All of the “official” LinkedIn influencers that you have followed would show here. These users are usually celebrities or very well-known business executives in the Fortune 500. You can easily identify them since they have the “in” icon next to their names.
  • Companies, schools or universities that you’ve followed on LinkedIn will be in this section.
  • Any LinkedIn groups that you’ve joined will also display in this section.NOTE: I recommend that you follow all of the LinkedIn company pages of all of the organisations that you consider as active prospects.

 

 

    BONUS STEPS ON OPTIMIZING YOUR LINKEDIN PROFILE: 

 

  • CONNECTIONS: It is important to strive to have 500+ connections so as to move along the direction of the LinkedIn algorithm. Endeavor to use the search feature of LinkedIn to find connections and get to 500. (Daily limit of connections to add is 100). LinkedIn’s algorithm works majorly for reported success and the platform gives a detailed breakdown of people who read your articles/posts, what they do, where they work and their location.
  • If you have a good number of connections with high profile people within your industry who also have a large number of connections, writing and sharing great content would get you found and build your reputation on the platform.

 

  • After getting through the action sections and effecting these changes on your profile, go to https://www.jobscan.co/linkedin-optimization and scan your LinkedIn profile. Follow the instructions and check your optimization score.
  • If it is more than 70, your profile can now be said to be optimized. If you do not get the 70% score, go back to your profile, try working on these action points till you achieve this.

 

  • Additionally, you can also create a professional resume for yourself from your LinkedIn profile.
  • To use the resume builder;

1. Go to your profile from desktop mode.
2. Click the “More” button and select “build a resume” from the dropdown menu.
3. After filling in all of your details, you can preview before downloading the resume as pdf.

Finally, your LinkedIn is just like a tool (a hammer or a spanner), it doesn’t do a thing by itself. You have to pick up the tool and use it to your advantage.

 

For more details on optimizing your LinkedIn profile, you can search for tips on YouTube and check out the videos that provide beneficial and step by step information.

Haptics is on LinkedIn as: https://www.linkedin.com/company/haptics-nigeria

 

Writer: Sanni Hussein

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