Digital Marketing Foundation

The Digital Marketing Foundations(DMF) is a program that gives you a solid foundation in Digital Marketing. This is an entry-level course to launch your career in Digital Marketing. The curriculum has been structured to balance between the Creative, Technology, and Analytical part of Digital Marketing at a foundational level.

The Marketing landscape is changing and Digital is playing an integral part in how brands grow. You will be learning practical skills on how to create and execute an effective Digital Marketing strategy by leveraging a range of digital marketing tools, tactics, and techniques.

Who is this Professional Certification for?

Anyone looking to pursue a career in digital marketing or start a marketing agency. This program benefits individuals with no knowledge in Digital Marketing or Marketing.


It is suitable for individuals looking to launch a career or startup in Digital Marketing regardless of their field of study in the University. This course will empower you to maximize the impact of your marketing through powerful digital tools.


This Certificate is perfect for :

Fresh Graduates

Technology Enthusiasts

NYSC Corp Members

Entrepreneurs

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals – at all stages of their career – to progress from Beginner to Specialist to learn relevant and industry aligned skills that can be applied to any role to drive career success.

These are some of the Program details:
  • Cost – N60,000 (Exam and certification inclusive)
  • Weekends only for 6 weeks (10 am – 2 pm & 1pm – 5pm).
  • Google Analytics & Adwords Certification Exam.
  • Entrance into our Haptics Ripple Community.
  • Internship to top-performing students under Haptics Internship Programme (HIP).

By the end of this course, you will be able to:

  • Develop an effective Digital Strategy.
  • Understand the operations involved in working as a Digital Marketing within an agency.
  • Develop winning pitches that can convert clients.
  • Understand the role of Digital Marketing in integrated marketing communications.
  • Target and grow the right audience for your brand.
  • Optimize a multi-channel marketing campaign using web Analytics.
  • Create engaging and high-impact marketing content.
  • Search Engine Optimization and Pay-Per Click Advertising.
  • Develop Email Marketing Strategies that convert.
  • Understand Growth Hacking.
  • Data Analytics.
  • Roll-Out and Take to Market Strategy.

All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:

  • No work experience required.
  • Hold a Bachelor’s/Diploma Degree.
  • No exemptions will be made on these entry requirements.

Introduction to Digital Marketing

Saturday, 15th August 2020

We will explore the history and evolution of advertising and marketing.We will break down the tenets of Advertising and how it relates to Digital Marketing. Why you should care about Digital Marketing.

₦7,500

Content Marketing & Copywriting

Sunday, 16th August 2020

Content Marketing and Copywriting is at the core of all Digital Marketing activities. In this course, you learn how to plan your content, how to develop content that works well for your target audience and a local context, and how to measure its impact. You will master the process of creating original, strategic, compelling brand communication and have a portfolio that enables you to get the best writing jobs in the advertising and commercial communication Art field

₦7,500

Social Media Management

Saturday, 22nd August 2020

Social Media is one of the most important platforms for marketing and conversion in the Digital Era. You will learn Social Media organic and paid marketing hacks and core features, tools, and guidelines for setting up, optimizing and organically posting on Facebook, Twitter, LinkedIn, & Instagram.

₦7,500

Email Marketing Optimisation

Sunday, 23rd August 2020

Email Marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out. You will learn how to generate, nurture, convert, and retain through email marketing.

₦7,500

Design and Web UX for Marketing Acquisition I & II

Saturday & Sunday
29th & 30th August 2020

The building blocks of design are the elements that carry the majority of content in both the digital world and the print world. You would learn the basics of Design, the concept of user experience, also known as UX, which is made up of many moving parts that allows a positive impact on how users feel when they visit your social media pages, blogs or website. You will learn how to set up your Social media pages, blogs and websites for success and understand the UX basics from a Digital Marketer’s Standpoint.

₦7,500

Search Engine Optimisation (SEO)

Saturday, 5th September 2020

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website user experience and design, and execute a link-building campaign.

₦7,500

Digital Display Advertising

Sunday, 6th September 2020

This module talks about Display and Video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available with the Google Display Network and YouTube and shows how to set up and manage Display and Video campaigns. It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target Display and Video ads at the right audience.

₦7,500

Pay-per-click Advertising (PPC)

Saturday, 12th August 2020

An integral part of the Digital Media mix is Paid Media. It helps give you the quick push you need to get your brand in front of your target audience and amplify the reach of your marketing content. It is vital as a Digital Marketing to understand how to run a media buying campaign so as to make effective use of your Marketing Budget. We will focus on how to leverage the right media channels and platforms and develop content that converts on these platforms.

₦7,500

Data Analytics & Reporting

Sunday, 13th September 2020

The beauty of Digital Marketing is all (almost) marketing effort can be tracked down to the last Naira! We will be showing you here how to track actions that happen online and how it impacts your business. In this module, you will learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

₦7,500

Digital Marketing Strategy

Saturday, 19th September 2020

In this module, We take a look at Digital marketing in both B2C and B2B contexts and how to develop a great creative strategy that sells. You will also learn how to map out unique selling points (USP) and key performance indicator (KPI) for brands.

₦7,500

All in Access

You can get an all in access to all these courses with these benefits:

- Certificate of Completion in Digital Marketing Foundations from Haptics

- Free Google Analytics & Adwords Certification Exam

- Entrance into our Haptics Ripple Community on Slack

- Internship under the Haptics Internship Programme (HIP)

₦60,000

Learning Experience

The Certified Digital Marketing Foundations course delivered by Haptics offers the best learning experience available in Nigeria. To ensure we deliver a top quality and effective Program, we have partnered with agencies and Industry experts both from the agency and brand perspective to develop the course content and curriculum.

 

We have a hands-on approach in delivering the DMF training. The modules are practical oriented, extensive use of Global and local case studies and Project based class activities.

Delivered by Leading Industry Experts, You will be introduced to the most relevant and transformative aspects of digital

Our trainers are all seasoned Digital Marketing experts with different core specializations with extensive experience working in the local industry as well as with global brands.

Meet some of the Industry Experts that will be delivering this training:

DIGITAL MARKETING FOUNDATIONS-

Programme Overview

Our certification in digital marketing will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. The programme gives a detailed overview of Digital Marketing by incorporating the following modules:

Introduction to Marketing

In this module, we will explore the history and evolution of advertising and marketing.We will break down the tenets of Advertising and how it relates to Digital Marketing.

KEY LEARNING OUTCOMES
  • History of Marketing.
  • Traditional Advertising.
  • Digital Marketing vs Traditional Advertising.
  • Channels & Platforms in Digital Marketing.
 
MODULE ACTIVITY

Discuss the nuances of Digital in our everyday lifestyles.
Class Activity: Using Kahoot, the class will answer questions on this module.

Digital Marketing Strategy

In this module, we will give you a framework to help you understand marketing at the fundamental level. We take a look at Digital marketing in both Business to Customers (B2C) and Business to business (B2B) contexts.

 
KEY LEARNING OUTCOMES
  • Understanding your Product/Brand.
  • Understanding your Consumer.
  • Map out USP’s and Objectives.
  • STDC (See,Think,Do,Care) Framework & Micro Moment.
  • Digital Marketing Media Mix – Paid, Earned & Owned Media.
  • Setting Objectives & KPI’s.
 
MODULE ACTIVITY

In this second Module, you’ll prepare for your new role as a Digital Marketer. You’ll market a B2C or B2B product, summarize the business model of a fictitious “BrandX”, articulate the marketing objective, and develop a target persona for the product you choose to market.The “BrandX” will be used to execute the consequent Module projects.

Content Marketing & Social Media

Content is at the core of all Digital Marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience and a local context, and how to measure its impact. You will learn Social Media Marketing hacks like Trendspotting, Viral Marketing and how to leverage Digital Trends for campaign success.

 
KEY LEARNING OUTCOMES
  • Storytelling & Copy-writing.
  • Content Plan Development.
  • Social Media Management.
  • Influencer Marketing.
  • Trendspotting,Viral Marketing & Empowerment Marketing.
 
MODULE ACTIVITY

You will develop a content plan for different online assets like websites & social media platforms.

Social Media Management

In this module you will be learning the evolution and adoption of Social Media in mainstream media and modern culture has made social media one of the most important platforms for marketing in the Digital Era. As a brand and marketing specialist, it is important to understand how to use social media for brand growth.

 
KEY LEARNING OUTCOMES
  • Insights on Social Media.
  • Developing strategies for Social Media marketing on Facebook, Twitter & Linkedin.
  • How to build a Social Media Calendar.
  • Social Media Guidelines.
 
MODULE ACTIVITY

You will develop a social media strategy, guideline and content calendar for “BrandX”.

Web UX for Marketing Acquisition & Conversion

You will learn how your site User Experience can help improve conversions and leads.Site Layout, Navigation, font size, color mood are some of the key UX qualities we will be observing. You will learn how to setup your site for success and understand the site UX basics from a Digital Marketer’s Standpoint.

 
KEY LEARNING OUTCOMES
  • Review best practices of digital marketing UX.
  • Explore how on-site marketing works and the ways to optimize those efforts.
  • Evaluate the design, functionality, and effectiveness of landing pages.
  • Develop landing pages and forms for your business.
 
MODULE ACTIVITY

Design a wire-frame and Mood-board for “BrandX”.

Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

KEY LEARNING OUTCOMES
  • On-page and Off-page SEO.
  • Link Building.
  • Keyword Research.
  • Inbound Marketing.
 
MODULE ACTIVITY

You will audit “BrandX” website and recommend actions to optimize its ranking in search engine results. You’ll also develop a target keyword list, evaluate the design and User Experience of the site, and recommend on-page and off-page SEO activities for “BrandX”.

Media Buying

An integral part of the Digital Media mix is Paid Media. It helps give you the quick push you need to get your brand in-front of your target audience and amplify the reach of your marketing content. It is vital as a Digital Marketing to understand how to run a media buying campaign so as to make effective use of your Marketing Budget. We will focus on how to leverage the right media channels and platforms and develop content that converts on these platforms.

 
KEY LEARNING OUTCOMES
  • The Evolution of Digital Media Buying – Programmatic, Direct Buying, DSP’s etc.
  • Search & Display Advertising & Campaign Optimization.
  • Programmatic Buying using Google Adwords.
  • Paid Social on Facebook, Twitter & Instagram.
  • Media Planning & Budgeting.
 
MODULE ACTIVITY

Setup, Run & Optimize a Facebook & Adwords campaign for “BrandX”.

Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

 
KEY LEARNING OUTCOMES
  • The AIDA Strategy.
  • Email Marketing Success Metrics.
  • Building a Email Database & Lead Magnets.
 
MODULE ACTIVITY

Setup and execute a successful email campaign with MailChimp.

Data Analytics & Reporting

The beauty of Digital Marketing is all(almost)marketing effort can be tracked down to the last Naira! We will be showing you here how to track actions that happen online and how it impacts your business. In this module, you will learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

 
KEY LEARNING OUTCOMES
  • Draw Insights & Make Business Decisions from Marketing Data.
  • Setup and apply the basics of Google Analytics, including core concepts like Goal Tracking, and micro and macro conversions.
  • Aligning Business & Marketing Objectives with Analytics.
  • Preparing reporting Dashboards.
 
MODULE ACTIVITY

Develop a Business-Marketing KPI’s mapping for “BrandX”.
Create a Reporting Dashboard from Adwords & Facebook campaigns for “BrandX”.

Roll-Out and Take to Market Strategy

Strategy is useless without execution.A Digital Marketing Strategy is incomplete without an execution plan. Here, you will learn how to set realistic goals, budget and timelines for campaign success.

KEY LEARNING OUTCOMES
  • Developing Winning Pitches.
  • Campaign Planning & Media Planning.
  • Setting SMART Goals, Objectives and Timelines.
  • Customer Relationship Management.
  • Growth Hacking.
MODULE ACTIVITY

Develop a Campaign Timeline & Media Plan for “BrandX”.

Frequently asked questions

How will the virtual classes work?

A virtual classroom is an online teaching and learning environment where teachers and students can present course materials, engage and interact with one another, and work in groups together. The key distinction of a virtual classroom is that it takes place live (real-time) and the same content is being interacted with simultaneously.

Also, Haptics virtual class will be recorded and you will be given access to this recording for reference.

How will I get my certificate?

Within 1-4 weeks after the Virtual classes, trainees are expected to go through the courses on Google skill shop and get their Certificate of Achievement for Google. After this, trainees with be awarded a Certificate of Completion from Haptics Academy.

Is there an internship attached to this course?

Yes, Haptics Academy will offer top participants paid internship for 3 – 6 months in Digital Agencies in Nigeria.

Can payment be made in installments?

Yes, payments can be made in a maximum of three installments. However, 100% payment will be required before the end of the classes.

Who should take this digital marketing course?

Anyone can apply for the digital marketing Foundations Course. A background in a related discipline is not required; the aim of the Digital Marketing Foundations course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.
The only prerequisite is that you have an interest in digital marketing and want to progress your career. Upon successful completion, you will be placed in a 3-months paid Internship with a brand or agency.

How much does this digital marketing course cost?

The Digital Marketing Professional Certification costs ₦128,500. This includes all course materials plus certification.

Do you have a Payment Plan?

Yes we offer a payment plan. The payment plan is in 2 tranches:

  • The first ₦75,500 before Program enrolment and the balance payment of ₦53,000 can be made at-least a week before end of the program.

How long is this digital marketing course?

The digital marketing professional certification is approximately 60-hours of digital marketing course content delivered over the span of 4 weeks, Mondays, Wednesdays and Fridays. The Digital Marketing Foundations Course is delivered completely offline.

Do I get a Certificate?

Yes , you will be awarded an Haptics Certificate. The course content also prepares you to be able to take a Free Google Adwords specialization certification either in Search, Display, Video advertising or Analytics.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Digital marketing foundation Course focuses on the practical aspects of Digital Marketing within an agency context or for Entrepreneurs looking to start a Digital Agency.
The Digital Marketing Foundations (DMF) is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Take the Digital Marketing Foundation Course

Boost your credibility and advance your knowledge, role and career.