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Data Analytics Foundations

This Data Analytics Foundations (Tableau Desktop Specialist) Course is suitable for individuals at all levels involved in research, data gathering/management, digital/traditional marketing or individuals who want to take up a specialist role in Data Analytics. According to the World Economic Forum, Data Science and Analytics is one of the most in-demand skills in the world today.

 

Haptics has put together this Data Analytics Foundations course to help both beginners and early career professionals to develop their capacity to use leading tools to analyze data and generate insights from big data.

Class Starts on the 18th of April 2020

Who is this Professional Certification for?

Individuals who are looking to switch to/grow a Data Analytics career or introduce it as a service in their marketing agency. This program benefits people with no prior knowledge in Data Analytics.
This course will empower you with a Tableau Desktop Specialist Certification which is recognised internationally.
This Certificate is perfect for :
IT Managers
Career Changers
Marketing / Sales Executives
Senior Management
Traditional Marketers
Bankers
Fresh Graduates
NYSC Corp Members

Who is this Professional Certification for?

Individuals who are looking to switch to/grow a Data Analytics career or introduce it as a service in their marketing agency. This program benefits people with no prior knowledge in Data Analytics.
This Certificate is perfect for :
IT Managers
Career Changers
Marketing / Sales Executives
Senior Management
Traditional Marketers
Bankers
Fresh Graduates
NYSC Corp Members

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals – at all stages of their career – to progress from Beginner to Specialist to learn relevant and industry aligned skills that can be applied to any role to drive career success.

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals – at all stages of their career – to progress from Beginner to Professional to learn relevant and industry aligned skills that can be applied to any role to drive career success.

These are some of the Program details:

  • Four (4) weeks duration. 
  • Monday, Wednesday & Friday – 9:00am-5:00pm. 
  • Classroom Training + Lunch inclusive.
  • Google Analytics & Adwords Certification Exam.
  • Three (3) months Paid Internship – offered to top 2 performing students per class.
  • Haptics Ripple Community membership.

By the end of this course, you will be able to:

  • Develop an effective Digital Strategy.
  • Understand the operations involved in working as a Digital Marketing within an agency.
  • Develop winning pitches that can convert clients.
  • Understand the role of Digital Marketing in integrated marketing communications.
  • Target and grow the right audience for your brand.
  • Optimize a multi-channel marketing campaign using web Analytics.
  • Create engaging and high-impact marketing content.
  • Search Engine Optimization and Pay-Per Click Advertising.
  • Develop Email Marketing Strategies that convert.
  • Understand Growth Hacking.
  • Data Analytics.
  • Roll-Out and Take to Market Strategy.

All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:

  • No work experience required.
  • Hold a Bachelor’s/Diploma Degree.
  • No exemptions will be made on these entry requirements.

Delivered by Leading Industry Experts
You will be introduced to the most relevant and transformative aspects of digital

Our trainers are all seasoned Digital Marketing experts with different core specializations with an extensive experience working in the local industry as well as with global brands.

Meet some of the Industry Experts that will be delivering this training:

trainer-solomon
trainer-temi
trainer-seyi
Certified-digital-marketing-training-in-lagos-nigeria

TABLEAU DESKTOP SPECIALIST-

Programme Overview

This program provides an in-depth and comprehensive introduction to the core essentials of data analytics. This course is a specialisation course and all learning content is informed and designed by experts at Tableau to gain a globally recognised professional certification. The programme gives a detailed overview of Tableau Desktop Specialist by incorporating the following modules:

Introduction to Data Analytics

  • Introduction to Descriptive Statistics.
  • Application of Descriptive Statistics.
  • Introduction to Data Frameworks & Models.
  • Introduction to tools for Data Analytics

Getting Started with Spreadsheets (Excel)

  • Introduction to Excel functions.
  • Data manipulation in Excel.

Tableau Visualization

  • Connecting to Data in Tableau.
  • Preparing Data in Tableau.
  • Joins, Unions & Data Blending.
  • Analyzing Data in Tableau.
  • Basic Visualizations.
  • Customizing Visualizations.
  • Managing Data Properties.
  • Tableau Calculations.
  • Sharing Insights.
  • Building Dashboards.
  • Building Dashboards Stories.
  • Creating Interactive Dashboards.
  • Exam Walkthrough.
  • Bonus: How to grow your analytics career advice.

SQL for Data Analytics

This section is divided into 2 (Data Analytics 1 & 2).

Analytics One (1)

  • SQL Select Statements.
  • Aggregation Statements.

Analytics Two (2)

  • SQL Join and Aggregation.

Frequently asked questions

Who should take this digital marketing course?

Anyone can apply for the digital marketing Foundations Course. A background in a related discipline is not required; the aim of the Digital Marketing Foundations course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.
The only prerequisite is that you have an interest in digital marketing and want to progress your career. Upon successful completion, you will be placed in a 3-months paid Internship with a brand or agency.

How much does this digital marketing course cost?

The Digital Marketing Professional Certification costs ₦128,500. This includes all course materials plus certification.

Do you have a Payment Plan?

Yes we offer a payment plan. The payment plan is in 2 tranches:

  • The first ₦75,500 before Program enrollment and the balance payment of ₦53,000 can be made at-least a week before end of the program.

How long is this digital marketing course?

The digital marketing professional certification is approximately 60-hours of digital marketing course content delivered over the span of 4 weeks, Mondays, Wednesdays and Fridays. The Digital Marketing Foundations Course is delivered completely offline.

Do I get a Certificate?

Yes , you will be awarded an Haptics Certificate. The course content also prepares you to be able to take a Free Google Adwords specialization certification either in Search, Display, Video advertising or Analytics.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Digital marketing foundation Course focuses on the practical aspects of Digital Marketing within an agency context or for Entrepreneurs looking to start a Digital Agency.
The Digital Marketing Foundations (DMF) is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Take the Data Analytics Foundations Course

Boost your credibility and advance your knowledge, role and career.

COURSE PRICE

₦128,500

Vat Incl.

What's Included
Tableau Desktop Specialist Certification.
Interactive and Practical Training taught by Industry Experts.
Membership access to the Haptics Ripple community.