Certified Digital Marketing Associate (CDMA)

Marketing Specialist: Digital Marketing

Start Date: 20th March

Join us Online: Due to the COVID-19 pandemic, this course is now offered as self-paced online learning. Validated by the Industry Advisory Council (IAC) Members



The Certified Digital Marketing Associate Course is suitable for beginners involved in planning, implementing, and measuring digital strategies or who want to take up a more a role within the Digital Marketing domain. This program provides an in-depth and comprehensive in-depth to the foundations of digital marketing. Validated by the Industry Advisory Council (IAC), the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognized professional certification. By earning this certification you will be able to understand the foundations of digital marketing and apply it to the real-world, business-changing action. Due to the COVID-19 pandemic, this course is now offered as self-paced online learning. Validated by the Industry Advisory Council (IAC) Members Include:




(+ Tableau Specialist Certificate N40,000)

6 weekends



  • A practical approach to learning with 6 intensive modules covered across Digital Marketing Foundations.
  • Access to limitless pre-recorded videos by international leading industry experts and study materials
  • Weekly virtual office hour learning support and curriculum status check-in via Zoom and Slack respectively
  • A globally recognized certification in Digital Marketing from the Digital Marketing Institute, Dublin, Ireland
  • Interactive and Practical Training taught by Industry Experts.
  • 12 months exclusive access to the Digital Marketing Institute Membership Platform with additional training content for continuous self-paced learning
  • Membership of a Global Alumni Network of 20,000 + Digital Marketing Professionals
  • Cost – N250,000 (Exam and certification inclusive
  • Pearson VUE Exam on Program Completion
(Sat 10am – 2pm & Sun 12pm – 4pm).
Module 1

What is Social Selling

Module 2

The Art of Targeting

Module 3

Tools Of Attraction

Module 4

Increasing Engagement

Module 5

Closing and Retaining


  • All applicants must be educated to at least ‘A’ Level standard (or equivalent) and be fluent in oral and written English language.
  • Additionally, all applicants must fulfill at least one of the following criteria:
  • No work experience required.
  • Hold a Bachelor’s/Diploma Degree.

*No exemptions will be made on these entry requirements.

Who is this
Course for?

Anyone who knows there’s a bigger game out there and wants in.
  • Experienced professionals who’ve taken their vision as far as they can go without digital skills – and plan to fix that
  • Entrepreneurs who want to be more entrepreneurial
  • Sales, Finance or HR professionals
  • People who need to speak to people. All the big and relevant conversations are happening online. So too are the smaller, intimate but hugely important ones where the service experience happens
  • Anyone working in a customer-facing role responsible for dealing with queries or complaints
  • People who work with data (e.g. operations, purchasing, production)
  • Talented people who know that Certification makes doors open
  • Our Suite Of Certifications Enables Professionals – At All Stages Of Their Career – To Progress From Beginner To Specialist To Learn Relevant And Industry Aligned Skills That Can Be Applied To Any Role To Drive Career Success.

    Frequently Asked Questions

    How does self-paced online learning work?

    Self-paced online learning allows you to structure your learning at the pace that best suits your schedule. You can control the amount of material you consume as well as the duration of time you need to learn each module properly. No time pressure, no need to conform to a structured schedule, improves memory, suitable for different learning styles. Also with access to assignments and quizzes to help you every step of your learning process.


    ₦250,000 Vat Incl. ENROL NOW What's Included:
    Self-paced Online Training Approach Industry Leading certification validated by the Industry Advisory Council,12 months exclusive access to the DMI Membership Platform, Join a Global Alumni Network of 20,000+ Digital Marketing. Professionals Full Tuition: Total Cost of Course ₦150,000 / 381$. This includes all course materials and the examination fee (first attempt only). Instalment Plan: Pre-enrolment - ₦150,000 Pre-completion - ₦100,000(tax inclusive)

    How will I schedule my Pearson Vue exam?

    Haptics will schedule your exam with your preferred date, time, and Pearson Vue exam center within your location. Participants have a time frame of six months after course completion to schedule and sit for the exam. If this time is exceeded, participants will be required to pay another exam fee and given three more months to schedule. In the case of if the pandemic extends, DMI will give you an extension for free.

    How will I get my certificate?

    Digital Marketing Institute will send your certificate directly to you in PDF format after you have passed your exam.

    Where will my qualification be recognized?

    The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Course carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. Upon successful completion of the course you will become a Certified Digital Marketing Associate .

    How much does this course cost?

    This costs ₦300,500 which has been discounted to N250,000. This includes all course materials and the examination fee (first attempt only).

    How long is this course?

    The Program is approximately 6-hours of course content delivered over the span of 10 - 24 weeks using a weekday or weekend timetable. The Course is delivered online inclusive of Membership access to a Global Alumni of Certified Digital and Social Selling Specialist . You also get access to course materials, video course content and practice exam questions.

    How is the certificate assessed?

    This Certification is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. We have a local test partner located in Surulere where you can sit for the examination. The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

    Can payment be made in installments?

    Yes, payments can be made in a maximum of three installments. However, 100% payment will be required before your exam can be scheduled.

    Is this course technical?

    No, in the sense that it is not a programming course, and you will not have to learn any coding. The Course focuses on the commercial aspect of online marketing. This course is a practical course designed to help you improve your business’s online lead generation and customer engagement.

    Speak to the course Administrator: +234 703 618 2724